Web Survey Bibliography
The article discusses the ongoing debate over the Internet-based polling results conducted by InterSurvey, a Menlo Park, California-based marketing research firm. The company uses a random digit phone dialing to look for participants for its panel. The InterSurvey then equips all the panel members with Internet hardware and connectivity at no charge so that they can respond to several Web-based surveys. The author explains how the firm deals with the issue of narrowband bottlenecks. The author underscores the difference of the business with other companies with related operations.
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Web survey bibliography - Marketing News (16)
- Growing Beyond the Phone Tree; 2014; Hayzlett, J.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- When the water is right.; 2010; Andruss, P.
- Survey says: new tools aim to ensure the integrity of online surveys. ; 2009; Quenqua, D.
- Surveys by Design; 2008; Hopewell, N.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- Eight tips offer best practices for online MR; 2005; Kottler, R. E.
- Get the most from Net-based panel research; 2005; Philpott, G.
- Net research suffers due to failed promise; 2002; Tortorello, N. J.
- Old, new make up today's surveys.; 2000; James, D.
- The future of online research; 2000; James, D.
- An opposing view of online surveying; 2000; Gorman, J. W.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J. D.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- Virtual research exists, but how real is it; 1996; Roller, M. R.